Succession

One of John Reed’s core values is art, as part of my work as brand management consultant, I curated an art exhibition titled ‘’Succession’’ which was part of the Berlin Art Week 2020.

The event took place in John Reed’s brand hub The Reed, an event space located in the center of Berlin. Since the space is equipped with multiple large LED walls, it was the perfect location to showcase the work of some amazing artists who focus on digital art. The scope and background of the artists were very diverse; they were all young and upcoming on the scene, and used the exhibition as a platform to introduce themselves to the conservative and established art world.

I organized the entire event which included a vernissage dinner, an ongoing exhibition as well as an event for John Reed members. I also curated the artists and managed all the invitation, creation and marketing.