Rapkingz x Sido

Bravado the merchandise division of Universal Music Group collaborated with the Artist Mike Illustrated on a very limited edition ‘Rapkingz’ vinyl figure of the German rapper Sido.

With this being the first release of the series, Universal reached out for consultation on a rollout strategy. I curated a list of relevant influencers and media partners who were seeded the ‘Rapkingz’ vinyl figure and shared via all their channels. I also consulted on their rollout strategy and managed their timings and communications, as well as phrasing the press release and establishing a collaboration with the resell platform stock X.