No $tylist

No $tylist is an ongoing video series developed for the YouTube channel of Alles Gold, the Deutsch Rap Division of Sony Music Entertainment. In each episode a new Sony Artist is invited to a sneaker and lifestyle apparel store to go shopping, while being interviewed about their music career and the influences of their personal style.

The series is concepted, curated and produced by myself through deadHYPE GmbH. I direct each episode personally and consult Sony on everything from general direction to brand partnerships and rollout strategy.