Nike TN x Boiler Room

To celebrate the 20th anniversary of the Nike TN – a shoe that has always been a big part of the techno rave subculture. An idea was formed to reestablish that connection by interviewing characters that have shaped Berlin’s iconic nightlife. Boiler room was chosen as the perfect media partner to collaborate with, with their audience being the closest to this scene.

I consulted on this project from the initial conceptualization to the final roll out, giving advice on the story line, interview protagonists, media partners, production agency and how to place the Nike TN in its most authentic way.