Deichmann Social Media

The agency Intermate Media GmbH had recently won Deichmann as a client and was in need of consultation on a new social media strategy for the brand.

I helped them develop a new direction that is on the one hand relevant to the brands existing core consumer group, but more importantly also speaks to a younger new generation, that Deichmann is keen and in the past struggled to attract. I developed various content formats that will be executed by influencers on Instagram and specifically TikTok, helping Deichmann’s social media presentation feel authentic for 2022.

@deichmann One 👟, Five 🏙 – Let’s go! Welchen City-Style feiert ihr am meisten? #deichmann #bigcitylife ♬ looper – Official Sound Studio